Merry, Merry and Happy, Happy Pretties!!

Merry Christmas Pretties!  I can't believe it's December and the Holidays are here!  Even though this time of year brings lots of traffic, tons of lines at the stores and patience levels wear thin, it is my favorite time of year!  It brings out the child in all of us.  From the first snow fall, to the decorating of the trees and to even the shopping...we seem to all genuinely feel the warmth and love of the season. No matter what holiday we celebrate,  all is grounded in Faith and in Love.  

When I look back at this year, it was truly a transitional period.  Our shop has grown in many different ways.  Our love for what we do has brought so much happiest to people's lives.  I realize very strongly this past weekend that what we do as individuals and as a shop is create feelings, give an experience and tell a story.  

Thru our flowers and our intimate affairs, we encourage smiles and happy hearts.  

I want to continue creating for you and watch your faces as they light up with genuine love and awe.

This is what makes me Happy and this is my wish for all of you!

On Tuesday, December 13th C & B is starting  the 12 Days of Christmas Giveaway.  Since we opened our shop last November we've been wanting to do this.  Last year, we missed the boat; however, this year we're just in time.   Still gathering our thoughts on what each day will bring, we hope you will all feel the love behind each Giveaway and know it comes from our hearts to yours.

P.S.  Go to www.facebook.com/cocoandbailey for the 12 Days of Christmas Giveaways!

Merry, Merry and Happy, Happy!

Blessings, Love, Sparkles and Snowflakes!!

HAPPY BIRTHDAY TO C&B! NOW WHAT'S NEXT :)

Happy Birthday to Us!  I can't believe it has been a year since we opened our shop in Upper Montclair.  It has gone so fast.  When I think back at all the different kinds of ups and downs, I realize how much we have grown and learned as people.  I also realize how much of it you really do on your own.  You think you are going to have all of this help and everyone is on board and likes exactly what you like and has the same passion as you.  NOT!   It was definitely a huge learning curve with lots of laughs and oops's.  We were so scared when we first started.  Not sure how to design the shop, what we were going to sell, will they like our product, would people want our service.  We were very afraid of any negative comment even though we knew what we had was nothing but "HAPPY".  Also, during the process (because it is a process) we learned what's not working and why.  Surely, they will come if you have a great concept...Right?  Being located on the second floor of a salon is difficult.  We do have our own set of stairs on the outside where people can walk up to our shop but it is a little intimidating.  It's an old building so the door is large and heavy and the enclosed stairs did not have lighting in the beginning...So Scary!  We fixed that right away.  So signage too was and is so important.  For the New Year we will definitely need to focus on that more.  I realized there totally is client confusion when you read the sign.  It says, "Coco & Bailey Boutique and Events Loft".  We chose loft because it is upstairs.  We chose boutique because we sell gifts and we chose events because our main business is the florals that we do.  We are floral specialists that design your flowers for your weddings, intimate affairs, holidays and just because.  If you look at our website and instagram it pretty much showcases a lot of our work.  The feedback that we are getting from our sign is, "Are you a restaurant, Do you host parties here, I thought when I walked in I was going to see flowers like a flower shop, etc. etc.  Ugh!!!!!  Client Confusion!  How can I fix this?  When people ask us what we do, I start to stutter.  We do a little bit of everything.  Jack of all trades you might say.  Lol!  I say, well,  our main business is the flowers and I explain that.  This is our MAIN BUSINESS!  Did you hear that?!  Then I realize when you look around the boutique there are NO flowers being showcased in a way to represent this.  Then I say we also offer hostess gifts and accessories.  This you can see in our shop.  We show beautiful scarves, handbags, candles, jewelry. some charming clothing with a little decor.  We also have a little coffee bar set up which I'm In Love With!  It adds just the right touch with a little warmth.  Christina, with her cosmotology degree and being in the salon industry for over 15 years,  sells makeup she loves, does airbrushing foundation on clients and would like to start doing blowouts and styles on clients for events.  Oh, before I forget, I also make some hand made items which is a totally Zen experience for me.  I do use the space as my studio to make all the flowers, craft my hand made products etc.  I also recently started classes to make wreaths and floral arrangements.  I've only had 2 classes so far.  Great feedback but not a huge turnout just yet.  This could be totally my fault because my social media skills is always the last thing I do so no one knows about my classes until 3 days before.  Great job Jo!  I give no one time to think and plan.  We are trying to be more effective with Social Media but we slack in this.  HELP!  All of this is what the New Year for us will be all about.  Advertising, fixing our signage to be more specific in showing off our product and services and possibly using our small space for intimate parties such as bridal/baby showers or just because.  Maybe even just branching off into just bridal accessories, parties and always showcasing the flower service that we offer.  I'm looking to get feedback from a "Professional" brander/marketer before I keep putting all my eggs in the wrong basket.  This year we want growth and we don't want to create the same issues when they are fixable.  Success is an option!  We have it but we need to direct it in the right direction!  Who is our target market...EVERYONE!  That's what we thought but really it's women between the ages of 20 and 65.  To be more specific than that, it would be brides, the wedding market, the people hosting parties, the client that is looking to by a small gift for their friends or family including themselves.  Also, people who would like to send a special arrangement to their special someone.  Just to be clear... I don't want to be a daily flower shop in case that's where your mind is going.  We want to provide a service and a product that works together seamlessly and is authentic and collaborates all of what we love.  We want our passion to shine through and be our own brand.  Christina is her brand and Joanna is her own brand thus coming together to reflect one beautiful and successful growing business!  I promise to me and to Christina that what we have will shine through this New Year!!  

A Magnificent Skull Arrangement - Totally Up for the Challenge

Look at this centerpiece!  I have to admit when I first was asked to create this piece for Halloween, I was a little nervous but excited at the same time.  I am up for any challenge!  At the same time, I want to make sure I give my clients exactly what they are looking for.  They just renovated their office and made it more modern.  Traditional is not their style and that was made very clear.  After showing me their logo color, you saw that purple was the main color but gradually transitioned to a pinky plum color.   They wanted two of these arrangements to be placed one on each side of the lobby desk.  Shopping for this was so much fun.  It's made in all dried flowers as well as some silk flowers.  The succulents bring in the deep purple, shades of green and burgundy.  I also used dried Wild Oats in brown and sage, Star Flower, hot pink and chocolate brown Lagurus, dried Baby's Breath, Eucalyptus, purple Ranunculus, Cedar and Reindeer Moss.  The base of this piece is a candle stick holder in black and a charger that I sprayed painted black.  The star of the show was this purple skeleton head.  I think creating him was the most rewarding.  I found them in styrofoam and painted them first in a plum color.  Glittering them in purple was very time consuming.  I first thought I could sprinkle the glitter after I painted him while the paint was wet thinking I would save a step and once it dried it would be perfect.  This was not the case.  Because there is not one flat service on this skeleton face, very little stuck to the skull.  It was extremely patchy and not at all what  it should look like.  Instead of panicking, I waited for them to dry and then I coated the entire skull in mod podge glue and then brought the skull to a bucket of purple glitter and poured it all over it and let it dry over night.  Even thought I had to touch up some areas, the next day, they were PERFECT!!  Once I sat this guy on the foam, I think I shed a tear.  They were magnificent and the most important thing is that client LOVED them too!!!

PS  The one thing and the only thing I would have done differently is that  I would have painted the skull the color of the glitter which was a true purple, not the plum color I choses.  Why?  When the glitter did not stick the plum color came through which became very time consuming trying to add more glitter to cover it up.  You live and learn :)

Our First Sidewalk Sale

What an awesome weekend!  We were part of our first Sidewalk Sale in Upper Montclair.  Not sure what to expect, we just got up early Saturday morning, lugged a lot of our product from our boutique down the stairs (because we're located on the second floor) and created a beautiful, fun display out in front of our shop.  What did we have.  We had handmade harvest wreaths and gifts, jewelry, accessories, hostess gifts and makeup.  Something for everyone.  It was all happy gifts:)  The day was gorgeous!  Everyone was in such a good mood :)  There were tons of vendors in Anderson Park.  So many entrepreneurs and so many people with such passion and creativity.  We were like kids in a candy store.  Our eyes were like brand new baby's eyes when they open them for the first time.  I have to admit...I was a little nervous because I didn't know how people were going to perceive our shop or if they were going to take to our style at all.  But like I said in my last Blog "It's Been A While", you'll never know until you try and sometimes you have to get out of your comfort zone to be successful".  Turns out we got such amazing feedback and love that we couldn't be more proud of our boutique.  

It's Been A While

Here's Us:)  That' Christina up front and me in the back.  If you would have asked me to post a picture of myself I would've said "Not a chance"!  But, I'm learning that if you want to be successful in the world of business you have to get out of your comfort zone.  Well, taking selfies is definitely not in my comfort zone.  Lol!!  

Ok...so it's been quite a while since I've blogged.  So sorry for that.  I've held off on blogging because I wasn't sure what I was blogging about.  When your new to the small business world, social media is a MUST!  Scary if you're not use to it and exciting at the same time.  I didn't want to mess up or worry that people won't like what I have to say or have.  Then you read some horror stories of what not to do and I began to freak out more.  What I hear the most when it comes to blogging is to just be yourself, authentic and genuine, almost like writing in a diary.  I think I can do that.  But I would never want anyone to read my diary.  You see what I'm saying and thus the dilemma with blogging.  Ever since we opened our shop I've been racking my brain on how we could appeal to our customers.  The problem is, as girls, we LOVE everything!  I LOVE EVERYTHING!  My husband Ryan says, "You need to have tunnel vision.  Your all over the place".  This is so true.  This is my strength and my weakness.  I don't know how to narrow things down.   C&B has clothes, jewelry, accessories, makeup, flowers, cookies...everything that makes us smile and happy but our main business is "Flowers, Flowers and more beautiful Flowers".  Let me clarify...we are not a flowers shop.  You can't come in off the street and just buy a bunch of flowers.  You can come into our shop and buy a lovely boutique gift.  We use our shop as our work studio.  We create beautiful florals for weddings, parties and intimate affairs.  Anything handmade we make here too.  We have our "Distinct Floral Collection" which will be coming out Mid-September.  You'll be able to see this on our website.  Here you can order flowers to be delivered but we do require a 3 day window. We are now incorporating Classes, Workshops and Events.  All motivating, empowering and fun.  Always keeping the "Flowers" in mind, we want to bring our customer into our world of pretty things.  I guess that's what it comes down to.  If we have the space to do it, we want you all to enjoy the space as well.  I will blog about our weddings, new things at our shop and anything flower related.  Never loosing sight of my passion, I will bring you all the things that make mine and my sisters soul bloom as promised!!    

Have the prettiest day ever!

DIY Gifts for Our Guests

Here's a little simple DIY project I did for our "Manifesting Love and Money" Seminar we hosted at C & B on Saturday, Jan. 30.  I knew I wanted to give our guests a complimentary gift for attending so I created these little votives that held a shiny, happy message... "Enjoy Today".  Each one had a flameless candle inside with some heart chocolates...perfect for a pre-Valentine treat.  In total, I made 25 votives and it took me about 2 hours.  It's the drying times in-between steps that made it a little longer.  All the material was purchased at AC Moore.  

Although, the project itself was very easy and inexpensive, the outcome made such a special impact when they were given as gifts.    Loved this project, especially because it sent a positive, happy message.  Hope you like it too <3  

1.  I printed "Enjoy Today" from my computer small enough to cut out & place on each votive.

2.  Once I cut "Enjoy Today" out, I put decoupage glue on the back of each paper and placed it on each votive.

3.  I placed the votives in a box and decoupaged the front of the message.

4.  While the glue was fresh, I sprinkled diamond dust right on top and watched
"Enjoy Today" shine.  Sooo pretty! 

5.  The glue needs to dry.  The good thing is, decoupage glue dries rather quickly.
Here's the final result before putting them in little pretty bags.
Yes...those are my feet.  Lol!

6.  Finally, I added some chocolates, our business cards and a special thank you note for being our guests.  Of course I added our signature black and white striped ribbon to finish the look.
I LUV THESE!!  

COCO & BAILEY Website is Finally Here!!

I am so excited to say that I finally finished our website!!  Woohoo! Please check it out.  Here is the link.  www.cocoandbailey.com.  You can see our portfolio of events and flowers on there, our future goals, what's trending, our boutique information and very soon shop online.

I can't believe it.  I'm still in shock but so very proud :)

To be honest with you, it has been a year in the making.  

What took me so long?  Well for one thing, I was scared that it wasn't going to be good enough or professional enough or perfect enough or even better..."No one is going to look at my site".  That voice kept creeping up on me every time I would attempt to try it.  You know...that "Voice".  Well, guess what?  I conquered that voice. I realized that voice was my own fears and insecurities.  Everyone keeps asking if we have a website.  How many times can I say it's under construction.  "Under Construction" meant not ready, which I thought led people to believe I was working on it but in fact it bought me time.  Procrastination seems to be more like it.  I need deadlines and when there aren't any and no one is putting pressure on you, well, you tend to put things on the back burner.  We all know when you procrastinate, you miss the opportunity.  In November, when we opened our first store front, that was the match that lit the fire in me.  I finally bit the bullet.  Finally, I was ready to have a website for my business.  So I started by browsing thru so many different templates and web designers.  I was so excited to see so many beautiful ideas and so many talented designers.  Of course the ones I liked were quite costly.  Go figure.  Because of this, I was too nervous to pick anything.  Until, I decided to try it on my own and give it a whirl.  There are so many websites out there that offer simple ways to create your own site and a lot of them are free.  It can't get any simpler than that.  I knew what I liked and what I was looking for.  So, why not try.  After all this time, I told that little voice in my head to shut up and stop making me so nervous and just try.  Try I did!  Guess what?  I had soooooo much fun creating the site!  So much!  I couldn't believe my eyes as it was starting to unfold.  Each page made sense and every thing I looked at became inspiration rather than, "I can't do that"!  It may not be full of bells and whistles but it's exactly how it should be.  Happy, elegant, natural and informative.  There is one thing still missing and that's 

our online shop. I swear it's coming. 

Still working on that.  I won't say "Under Construction".  Lol!  

You're probably wondering what the point to this story is.  Well, here it goes.  You will never know if you don't try and when you do you will be so happy and amazed that you did because there's a whole other world out there to explore and it's not as scary as it seems. In fact, it's better and more beautiful than we could ever imagine. 

We hope you enjoy our site!

Blessings, Love and Sparkles,

Happy New Year!

Hi guys!  Sorry for the delay in our blog.  We've been so busy getting our new shop up and running that we kind of slacked a little.  We promise we will make it up to you.  

C & B opened up shop in Upper Montclair in November and we haven't looked back since.  "It's a little piece of heaven" ...so we hear.  Yey!  That's exactly what we want.  We want people to come in and feel welcomed, loved, relaxed and happy.  We want you to find that special something for that special person.  If you want to talk, we listen.  If you want to browse, we let you.  If you want to shop, we help you.  We love our little space.  It's a little loft boutique with a whole lot to offer.  Our prized passion is our Florals and Events which is showcased beautifully on our center table in our shop.  We change the design monthly.  This is where we meet our clients as well.  

We also offer clothing, accessories, gifts, beauty and unique finds.  We're always adding new things.  

For 2016 we have so much to offer and can't wait to start sharing with you.  Just to give you some hints...The Gift Box Subscription, Bridal, Men's and "From Our Closet to Yours".  Oh, and we did just finally finish our website :)  Soon you will be able to shop online as well.  So so much to offer!  

Check out our website, cocoandbailey.com and sign up for our newsletter to stay in the loop!  


Before I forget, this is our shop address:
260 Bellevue Avenue, Upper Montclair, NJ 07043
973.746.1225

Love, Blessings and Sparkles,