If I can be honest with you, my crown has slipped a bit. I have to say I'm having a hard time keeping up with my blog. I am always afraid to write about my work because I feel, once I put it out there, you can't take it back. I think way too much about what people may think. I think the fear of thinking you are not good enough or maybe they won't like my work or what if they think I brag too much gets in the way of what REALLY IS. You truly are your own worst critic. I am finally saying, OUT LOUD, I am GREAT at what I do! I LOVE what I do and I am extremely PASSIONATE about what I do!! That shows in my work and if I can't be my biggest fan how can I expect anyone else to be. There are so many talented and inspirational creators out there...all with their own unique style of design no matter what their passion. I am always searching whether it be on instagram or pinterest for all of the amazing work that is out there. I am in awe when I speak to people that are passionate about what they do, how they plan on getting there, what their trials and experiences are and what they truly want for themselves. It doesn't matter how old you are. We all have that thing that makes us feel alive. That gets me excited for them and motivates and inspires me. On the other end of this, you have to know when something is not working and you can't do everything. You also have to realize when you are going in the wrong direction which is hurting your passion. It's one thing to want to please everyone but it's another thing when everything you are trying to do gets in the way of what your true purpose is in your work. It's hard to recognize this sometimes. Your brain says one thing and your heart says another. In my shop we sell accessories, jewelry and some other pretty little things. The reason why I set it up this way is because there is full access for clients to come to our shop because we are in the loft of a salon. I'm thinking we should offer product and not just flowers. These clients will surely come and shop in here. This is a no brainer. So I think. The main part of my business is my flowers though. Florals for weddings and all wonderful events. Guess What? If you walk into my space, you will find the most prettiest little shop. I call it my little Hallmark store. If you ever watched any Hallmark movie or show, they always have the cutest coffee shops, bakeries and boutiques. I literally google to see if they exist. You know what you won't find though in my shop? A display of my floral arrangements or pictures of all of the events I've done. Doesn't that sound ridiculous? This surely can be called "Client Confusion" which is what has been happening and is what is hurting my passion and business. For a year, I thought, because of my location and space, I needed to sell product to encourage people to come but I am not a visual store front. I consider myself in the Loft of this building which is Gorgeous. It's been hard for people to spot me from the streets because, once again, I am not a store front. They would have to know I am upstairs. So, the clients I serve are the clients that come to the salon. I consider myself similar to a hotel boutique. The only people that really go to the boutiques there are the people that stay in the hotel. Which is great and a convenience for them but doesn't allow for the amount of visits and sales I would like to see. I have finally made the decision with my brain, that as much as I love all of the beautiful products that are out there, I have to let go of the merchandise in my shop. There is just not enough foot traffic for the location we are in. This is NOT sad news but Great news! This decision has cleared my mind and has me focused on what is suppose to be. As of June all of my product will be for sale through our online boutique and our shop will be our office and studio for designing, consultations and the space that will showcase what is truly my passion. The Flowers.
Through this experience, I realize, your crown may slip but it will never fall!
Thank's for listening.
